From where I sit. (By MBGJ Dec./2005)
Fast start and sustained growth on the net - myth or reality?
Please read the short article below and judge for yourself.
In January 2005 I was approached by a client - "Could I help launch a site, get it noticed and more important stay there and grow".
After checking the business sector and competition my answer came in form of two questions. Can you deliver 100 pages of high grade content in 4 weeks? Can you deliver at least 5 new pages per day for at least 6 month?
After further intensive research a budget was agreed. Names reserved, technical groundwork put in.
The site launched on the 10th of April and was immediately interlinked with our existing network.
Below shows the HTML traffic pattern.
No it's not x*x and it's not a Xmas site either. The two blips you see show when we switched DNS to a secondary provider to test failover. This will also provide cheap and effective loadbalancing for future growth, but that is another story.
It takes research, content and commitment and yes money but the results are there for everyone to see.
PS We do not reveal clients and client details so below is a bit more detail based on some of our own sites we are running 2003-2005
Together with powerful partners from marketing and a Harley Street doctor, we've build a site that targets a very narrow and not uncontested area of a natural - magnetic therapy - based product to at least alleviate but in a lot of cases eliminate period pain.
Yes, I was skeptical as well! At a couple of dinners I happened to mention what I've been approached with and two ladies immediately confessed to having such problems and asked if they could test it.
After the test period I had sold two units without even having a site - need I say more.
we took the approach of using the domain name to exactly tell what it does. The
site has serious, well researched background and a clinical no nonsense approach.
Which is now carried back and forth between the full blown e-commerce site for Natural Remedies, with additional products and worldwide delivery.
This is now another profitable area and we are proud to be able to demonstrate to potential clients that not only we can help and do it but also that gimmicks don't sell a serious products.
To dominate a very small segment a serious, no nonsense approach with highly targeted content allows for a low budget site to establish itself and start generating the cash that is needed to expand it within the realm of it's target audience.
may not be interested
Have you noticed how many web sites assume you have a wheely mouse? They simply don't offer "top of page"
In my book a big mistake as lots of people speed read and only if something catches their eyes may want to read the whole page
are sites that are successful and do business on the web. It is not only position,
although being in the top 10 helps.