What will it be?
Make sure your domain resolves to either
http://mbgj.org or http://www.mbgj.org - BUT not both.
Get you developer or
hosting company to install a 301 redirect, solving this.
its done check using Server
Header Check (Use above to see what it should look like)
not use 302 redirects! These are temporary and can
Different Title and description for EACH page
Yes, the gods
of Google do use your title element and you can even overwrite DMOZ titles.
why, when using the site: command, G only shows 3 of your 50 page?
Click on omitted
and you'll see.....
Sitemap on site and for G & Y
Have a page where
EVERY page of your site is linked to and explained for humans. Search engines
love this BUT visitors may use it as well to get to specific pages fast!
If you have such a page convert it, open up a G account and install
a sitemap for G. The same goes for Y (here its called site explorer). No it does
not need to be xml. For small sites a text file is acceptable.
Viral marketing - Recommend / Bookmark local / Social bookmark
you wish to create a buzz about your site and services, how are people supposed
to tell others?
Make it easy for them. Have a recommend to a friend on every
page. Do you bookmark sites? Wouldn't it be nice to have a wee reminder and script
doing this for you on a click?
Social media line. People submit
or mark pages for their peers in an easy environment to share - Del.ico.us Facebook, Twitter
spring to mind. Again make it easy - see below.
Links - The red blood cells of the net
Well you can
struggle and still have graveyard links pages, fForever checking and changing. Or you
simply join a premier link / ad network. You show a couple of links on your pages
(all or some) or you just buy the service, and it will show your link / ad on other sites pages. It's a one
time install of a script and all the headache of updating and checking is gone.
most advanced of these networks is ReceiveLinks.com
where you can select categories wide or narrow.
Long pages - Not a problem but....
Why do websites
with pages beyond the fold expect me to scroll up when I'm finished reading /
My LapTop doesn't have a scroll mouse! Please, please give me a clickable
Top of Page or a juicy link to click on. See one of our site as
an example - Natural
Asthma Remedy - Yamoa
CSS I, CSS II, type setting etc etc etc
Make it simple
and fast. Allow for the speed readers and the impaired. Long sentences are hard
to read. Lots of flashing icons, colours and so on may look nice, but do you get
the message across?
Well, you have made it down
to here, thus I can assume that you are really interested in what I have to say.
Now lets not destroy that relationship by using fancy graphics or changes in typo.
is more of a distraction than useful...)
Consider advertising and sponsor ship
I have pages upon wich my direct competitor is advertising. He pays me for the privilege. So each
month my sites make a small but fixed income to cover the basic costs. Do I loose
visitors? Maybe, but I also give choice! Google's Adsense is as good as any and
content rich pages will have valuable ads targeted. No don't plaster them all
about, but why not show two ads on your pages? It may show you that the page is
not correctly targeted as the ads do not fit. Would you have noticed?
Keep on generating content - Blog - The easy way to do it
your core site is out there the real work starts. Launching is one goal achieved.
Now you need to keep the interest going. Nothing attracts search engines as much
as new content - incidentally the same goes for your real visitors. Newsletters
is a nice thing but having a Blog is even easier. Just keep updating regularly
not necessarily daily but regularly. A Blog once implemented (like wordpress)
allows you and fellow writers to explore areas beyond the core of your business.
It also allows to simply generate more pages if you so wish.
Don't assume all your visitors enter by the front door - allow for it
all your visitors will enter by the front door. Specifically when your site is
established and may target more than just one single item or service. It is very
likely that different pages of your site position differently for various search
phrases. One of my travel sites has about 15.000 pages out there and presently
these are found by 6.500 different key phrases. Virtually noone enters by the
"homepage" and that is fine by me. Doing so, in this case it would require