E-Commerce
E-commerce is not a black art - it is rather simple and straight forward. Yes there are some rules and guidelines but the beauty is you can let your customers and vendors in on it. The Net allows direct and fast interaction and is a great opportunity to get closer to your clients, customers and vendors. Even the 50/50 of marketing (half works half don't) is easier on the Net. The fast turnaround and immediate feedback of the Net allows adjustments to marketing activity on the fly, which can save large amounts of money, time and embarrassment.
BUT if you're not committed, see it as an add on or just because your competition has a site please don't call us.
On the other hand if you are committed, can deliver 100 pages of 250 word unique content in 4 weeks and want to engage with customers, feel free to mail, skype or call.
They say pictures tell a story, so here is a recent one:
OK? Well here are some details:
E-commerce site started in January 2004. Using an off the shelf shopping cart system ($69 - yes you are reading correctly) which was than optimised for SEO / SEM by MBGJ.ORG Limited whilst the content was prepared and immediately fed to the Web.
In March/April 2004 we started full on-line support using our existing network and connections as well as techniques available to everyone.
After the initial success we redesigned and optimised again in November 2004 based on present experience and customer feed back to strengthen the starting position in 2005. We also stress tested, so the growth can be handled.
Now we are seeing stable and sustained growth which will be fueled by new products and content presently waiting in the pipeline. The site has about 500 pages listed and cached in all major Search engines, holds near or top positions and due to the existing base lets us target a broad spectrum of related key-phrases and search terms.
So did this cost an enormous amount of money? NO!
At MBGJ.Org Limited we agreed to share the risk and except from a 2k seed money we are working on a profit share and presently invest about 1-2 days a week into this project.
Hosting is on dedicated servers on the US, card processing is done by third parties and it is a drop ship set up so this can be managed from virtually everywhere.
More details, in-depth analysis and how to's together with dont's will appear shortly in an e-book by MBGJ.Org Limited.
A bit about our thinking around SEO (Search engine Optimization) and SEM (Search Engine Marketing) together with some basic facts and truth about working on the Net can be found here
|
|
||||||||||||||||||||||||||||||||||||||||||||||||||||||||